Customer relationship management – a powerful tool for efficient customer retention
Your existing customers need attention. The question is: What is the most efficient way to retain customers? Experience has shown that customers respond positively to frequent contact at the right times. Telephone account management is a powerful, flexible and cost-saving tool for this!
Quality and cost savings
You can maintain contact with your customers in various ways. You can send account managers into the field to visit customers, for example. This type of personal contact can work well but is relatively expensive. For smaller customers, the costs are not proportionate to the results.
Telephone account management is a cost-saving and effective alternative. If you choose the right times to contact your customers, your company will be seen in a positive light: What can we do for you and can we be pro-active with you? The customer will value this attention and will share his needs as well as any complaints with you. This will help you achieve maximum results for minimal costs: strengthening of the customer relationship, better insight into what the customer wants and, consequently, more sales.
- Cost savings: You can have at least ten phone contacts with your customer for the cost of one field visit by a sales rep.
- Efficiency: Retaining existing customers is a lot less expensive than recruiting new customers.
- Customer needs and complaints are flagged immediately.
- You can respond more quickly to customer needs.
- You won’t give customers a reason to seek out a competitor.
- Customers will stay with you longer!
Telemarketing professionals who get results
Telephone account management is not a one-off activity you can take care of quickly. It doesn’t end with one phone call. A campaign with appealing discounts. A product innovation that offers the customer interesting opportunities. Discussing market challenges. Finding out whether the customer is satisfied or has special wishes. And, equally as important, just asking how the customer is doing. There are lots of good reasons to seek telephone contact. We consult with you to select the right contact times. This will help you to truly get to know your customers and their environment and allow you to immediately respond to their needs and any complaints. This way, you will create more customer satisfaction, more sales and more customer loyalty!