Nederlands
Our mission:
To enrich your customer data and expand your reach & sales
With DataCare, powered by TeleSalesDirect and OptInsight, we combine smart technology with the power of high-quality telephone customer contact. We turn fragmented and incomplete data into a clear, accessible, up-to-date and usable customer database. With this GDPR-based customer database in one central location, your company will be ‘back in the lead’ again.
The world is changing, and with it the requirements for digital communication channels with your customers.
In order to still be able to find and continue to reach your target group in an ever-growing information society, it is crucial to get your database with customer and prospect data in order and keep it organised.
A lot of data and personal information is often located in different places within the organisation, often making customer profiles incomplete, incorrect and hard to find.
The lack of essential customer information and the required GDPR consent restricts your digital customer contact.
Want to find out what DataCare could mean for you?
The DataCare approach
Enrich your customer database in the 4 steps:
DataCare collects, amends, verifies and enriches profile information.
Our mission is to expand your contacts, reach and sales.
Step 1: Collect
Call contacts in order to gather new data and opt-ins.
Step 2: Amend
Ask permission to check, update and add missing information.
Step 3: Verify
Confirm opt-in or opt-out by e-mail (AVG/GDPR-compliant).
Contacts can change their preferences or unsubscribe at any time.
Step 4: Enrich
Enriched data is automatically stored in a single secure customer database. Accessible everywhere and ready to use.
Reach your customers with an up-to-date and high-quality customer database
Gather opt-ins through
appropriate channels
appropriate channels
Use the telephony channel to make contact and gather opt-ins
Correct registration of opt-ins
in line with AVG requirements
in line with AVG requirements
Central registration of opt-ins supported with an audit trail in a central and secure database.
Data updating and
enrichment
enrichment
Cleaning up and updating the customer’s details including channel or information preferences.
Basis for digital
communication
communication
Start with a targeted dialogue with your target group based on the image data.
Targeted communication based on a healthy customer database?
The process in practice
+80% opt-ins in a short space of time.
+ Challenge
Digital communication with up-to-date and compliant data.
When digital communication was initiated between a pharmacist and healthcare professionals it soon came to light that the data was not complete.
E-mail addresses were missing, did not have an opt-in and had not been AVG/GDPR-validated.
The channel preferences and up-to-date details of the HCP and practice were also missing. DataCare had the challenge of cleaning up and enriching all the data and also safeguarding the AVG/GDPR consent digitally.
+ Solution
The following steps were taken to support the pharmacist:
+ Draw up target list based on data quality assessment.
+ Design platform on the basis of the pharmacist’s wishes/privacy policy.
+ Develop customer contact strategy.
+ High-quality telephone contact with target list.
+ Record compliant opt-ins.
+ Update HCP personal data incl. confirmations.
+ Record channel preferences.
Results:
What did it gain the client:
+ Opt-in ratio of over 80% of the approached population.
+ HCP data is 100% AVG consent-compliant (opt-in).
+ Opt-ins recorded in one central system.
+ Data clean-up and updating.
+ Channel preferences are known and can be used immediately.
+ Opt-in ratio of over 80% of the approached population.
+ HCP data is 100% AVG consent-compliant (opt-in).
+ Opt-ins recorded in one central system.
+ Data clean-up and updating.
+ Channel preferences are known and can be used immediately.
